The World Travel & Tourism Council recently estimated that the tourism industry’s collective global economic contribution in 2024 totaled $11.1 trillion—that means one out of every $10 spent in the last year went toward travel. Now, more than ever, there are increasingly more mission-oriented companies that are focused on making the industry more diverse, sustainable, and accessible for all. The following six companies—including an Antarctic outfitter that wants to protect the fragility of the White Continent and an eccentric hotelier who curates “microhospitality” experiences across the planet—are pioneering a more intentional future in travel.

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