New Chapter, Rooted in Our Heritage
For more than 10,000 years, the Xunaa Káawu have been stewards of our lands. Huna Totem Corporation carries this legacy forward by building successful businesses, creating shareholder prosperity, and forming strategic partnerships—ensuring our cultural heritage prospers for generations to come. Today, we take the next step in our journey, unveiling a refined vision that strengthens our mission while staying true to the values that have always defined us.
At the heart of this evolution is our new rally cry:
“For the benefit of our people. For the benefit of all people.”
These words are more than a statement; they are a promise. An affirmation of who we are, why we exist, and how we conduct business. Every decision we make—whether for our shareholders, our employees, or our partners—is guided by the knowledge that our success is measured not just by what we gain but by what we contribute.
Why We Evolved
The world around us is changing. Opportunities emerge, markets shift, and industries evolve. But through it all, one truth remains constant: our responsibility to our people and our land. We recognized the need to articulate this responsibility with greater clarity—to ensure that as we grow, we never lose sight of why we exist.
This new brand identity is not a departure from who we are. Rather, it is a sharpening of our focus. It reflects the way we have always done business: with balance, reciprocity, and respect for all cultures, lands, and partnerships.
Our Three Pillars: The Foundation of Our Future
Huna Totem Corporation stands on three foundational pillars, each one essential to our mission:
Culture-Driven
We are Tlingit, first and always. Our identity is not separate from our business—it is our business. Every initiative we pursue and every investment we make carries the responsibility of preserving and uplifting our culture. Whether through scholarships, heritage study grants, or a growing digital archive, we ensure that our heritage is carried forward for generations to come.
Our commitment to culture is not just about the past; it is about the future. Haa shuká—the connection between past, present, and future—guides us to honor our ancestors while preparing the next generations to lead with knowledge, pride, and strength.
Community-Centric
Our people are the reason we exist. Every decision we make is rooted in haa shagóon—the understanding that we are responsible not only for ourselves but for those who came before us and those who will follow.
For our shareholders, this means greater opportunities for education, employment, and long-term prosperity. For our employees, it means a workplace that values connection, respect, and personal growth. For the communities we serve, it means investing in sustainable solutions that uplift everyone. Our mission has always gone beyond economic success—it’s about providing our people with resources to prosper today and ensuring our culture is preserved and shared for generations to come.
Business-Focused
Our history has taught us to lead with integrity in all matters. It has also given us context; to always acknowledge that all decisions, past and present, have consequences for the future. Our subsidiaries—from tourism to government contracting—are built on strategic growth, long-term sustainability, and a commitment to excellence.
Working alongside other Alaska Native Corporations, building alliances in tourism, and forming strategic collaborations with external business partners has allowed us to diversify and expand. Yet through it all, the most important part is that we remain deeply rooted in our cultural values. These partnerships are not just business transactions; they are built on mutual respect, shared vision, and a commitment to the future of all people.
What This Means for Our Shareholders & Our Partners
This sharpened focus strengthens our ability to serve our shareholders, ensuring that Huna Totem Corporation remains a source of opportunity, stability, and cultural preservation. It means:
- Greater shareholder benefits through responsible investments and sustainable business growth.
- Expanded business opportunities that align with our values and provide long-term security.
- A deeper commitment to culture, ensuring that every success we achieve uplifts our people and heritage.
For those who partner with us, it means working alongside a corporation that values integrity. That sees every contract, every investment, and every relationship as an opportunity to create lasting mutual benefit.
Moving Forward, Together
We are not just a corporation. We are the continuation of a story that began thousands of years ago—a story of resilience, adaptation, and the enduring strength of our people.
As we step into this new chapter, our mission remains unchanged: to preserve, protect, and advance the economic aspirations and culture of the Xunaa Káawu through business excellence, sustainable economic growth, leadership, and education. For the benefit of our people, for the benefit of all people.